{"id":23632,"date":"2023-09-05T09:51:23","date_gmt":"2023-09-05T07:51:23","guid":{"rendered":"https:\/\/www.thomas-krenn.com\/de\/tkmag\/?p=23632"},"modified":"2023-09-05T09:51:23","modified_gmt":"2023-09-05T07:51:23","slug":"webcast-7-greenwashing-vs-nachhaltigkeit","status":"publish","type":"post","link":"https:\/\/www.thomas-krenn.com\/de\/tkmag\/podcasts\/webcast-7-greenwashing-vs-nachhaltigkeit\/","title":{"rendered":"Webcast 7: Greenwashing vs Nachhaltigkeit"},"content":{"rendered":"\n<p><strong>Echtes Engagement f\u00fcr Mensch und Umwelt oder reines Marketing-M\u00e4ntelchen? Viele Unternehmen begn\u00fcgen sich beim Thema Nachhaltigkeit mit \u00f6ffentlichkeitswirksamen Gesten &#8211; auch Greenwashing genannt. In dieser Ausgabe der Thomas-Krenn-Talks besprechen Simon Holzer (Marketing) und Matthias Simmet (Business Development) das Verst\u00e4ndnis von Nachhaltigkeit bei Thomas-Krenn, und mit welchen konkreten Ma\u00dfnahmen wir dieses Ziel umsetzen.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Webcast 7: Greenwashing vs Nachhaltigkeit\" width=\"820\" height=\"461\" src=\"https:\/\/www.youtube.com\/embed\/3Jod1zZhTEg?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>Auch als Podcast verf\u00fcgbar:<\/strong><\/p>\n\n\n\n<script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/thomas-krenn.podigee.io\/18-new-episode\/embed?context=external\"><\/script>\n\n\n\n<p><strong>Kapitelmarken: <\/strong><\/p>\n\n\n\n<p>0:00 Begr\u00fc\u00dfung<br>0:24 Was bedeuten &#8222;Nachhaltigkeit&#8220; und &#8222;Greenwashing&#8220;?<br>2:07 IT-Trend Greenwashing?<br>3:09 Dimensionen der Nachhaltigkeit<br>5:35 Nachhaltigkeit bei Thomas-Krenn<br>8:13 Nachhaltigkeit ist Mentalit\u00e4t<br>10:36 Ma\u00dfnahmen f\u00fcr mehr Nachhaltigkeit<br>13:58 &#8222;Blauer Engel&#8220; f\u00fcr Thomas-Krenn<br>15:35 Abw\u00e4rmenutzung &amp; Photovoltaik<br>18:50 Tipps &amp; Learnings<br>22:12 Ziele &amp; Zukunftsvisionen<br>23:50 Nachhaltigkeitsfaktor Kommunikation<br>27:35 Cloud-Dienstleistungen<\/p>\n\n\n\n<div style=\"background-color: #f2f2f2; padding: 15px; height: auto; vertical-align: middle;\">\n<div style=\"display: inline-block; background-color: #f2f2f2; margin-right: 15px; vertical-align: middle; width: 80px; height: auto;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8932\" src=\"https:\/\/www.thomas-krenn.com\/de\/tkmag\/wp-content\/uploads\/2013\/07\/Logo_Shop_TKmag_klein.png\" alt=\"Logo_Shop_TKmag_klein\" width=\"78\" height=\"26\" \/><\/div>\n<div style=\"display: inline-block; background-color: #000000; vertical-align: middle; width: 1px; height: 27px;\"> <\/div>\n<div style=\"display: inline-block; background-color: #f2f2f2; margin-left: 15px; vertical-align: middle; width: 80%;\">Lesen Sie hier mehr \u00fcber <strong><a href=\"https:\/\/www.thomas-krenn.com\/de\/produkte\/low-energy-systeme.html\" target=\"_blank\" rel=\"noopener noreferrer\">Nachhaltigkeit<\/a><\/strong> bei Thomas-Krenn.<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Echtes Engagement f\u00fcr Mensch und Umwelt oder reines Marketing-M\u00e4ntelchen? Viele Unternehmen begn\u00fcgen sich beim Thema Nachhaltigkeit mit \u00f6ffentlichkeitswirksamen Gesten &#8211; auch Greenwashing genannt. In dieser Ausgabe der Thomas-Krenn-Talks besprechen Simon[&#8230;]<\/p>\n","protected":false},"author":111,"featured_media":23634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429,60],"tags":[766,297,713,271],"class_list":["post-23632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","category-tk-insights","tag-blauer-engel","tag-nachhaltigkeit","tag-podcast","tag-umweltschutz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webcast 7: Greenwashing vs Nachhaltigkeit - TKmag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thomas-krenn.com\/de\/tkmag\/podcasts\/webcast-7-greenwashing-vs-nachhaltigkeit\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webcast 7: Greenwashing vs Nachhaltigkeit - TKmag\" \/>\n<meta property=\"og:description\" content=\"Echtes Engagement f\u00fcr Mensch und Umwelt oder reines Marketing-M\u00e4ntelchen? 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